According to the United Nations, almost 16% of the world population will be 65 years or older by 2050. Given that estimate, one in every six people will be 65+ in age1. While people are living longer, much work is still left to better connect an individual's lifespan with health. Nutrition and an active lifestyle are essential for quality of life and promote sustainable ageing health. Healthy nutrition can help to provide physical confidence and psychological readiness for exercise. Meeting nutritional needs in accordance with activity level is crucial. Supplements are an easy way to address nutrient gaps, ultimately helping in bridging the gap between lifespan and nutrition.
Consumers are increasingly becoming aware of the consequences of nutrition and physical movement, not only on physiological health, but also cognitive and social health. While supplementation use continues to thrive post-pandemic, especially among younger shoppers, there are still plenty of innovation and advancement opportunities for supplement brands and manufacturers to capitalise on. Collective physical and cognitive nourishment will contribute to a healthier population.
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Reference:
1. United Nations, Department of Economic and Social Affairs, Population Division (2019). World Population Ageing 2019: Highlights (ST/ESA/SER.A/430).