NOW launches omega-3 fish oil gummy chews with ConCordix technology

Published: 3-May-2024

The gummy incorporates 750 mg of fish oil in a passionfruit flavour

Natural products industry player has launched an omega-3 fish oil gummy with ConCordix technology. 

Suitable for adults and children aged four and up, a single passionfruit flavoured gummy contains 750mg of fish oil, delivering 300mg of EPA and 225mg of DHA. 

The product will be available at the start of Summer 2024 throughout the US and Canada in natural health food stores and online.

While traditional gummies remain popular, their high sugar content and limited potency have become barriers to purchase. ConCordix chews are free of artificial colours, flavours, sweeteners and preservatives, gluten free, dairy free and non-GMO. 

Each chew holds the right amount of active ingredients, and those nutrients are easier for the body to absorb.

“Consumer research shows that NOW brand users rank “gummy-like” formats highly, so we reviewed the science behind their potential capacity to nourish. We wanted to make the fish oil content of one chew as high as possible. From our collaboration with Vitux, we have created a product that can provide all the benefits of fish oil in an accessible, fun format.” comments NOW New Product Formulator Nick Rana.


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