Manitoba Harvest and Brightseed launch bioactive fibre for gut health

Published: 8-Feb-2024

AI-led research identified hemp hulls as an untapped source of dietary fibre and gut-beneficial bioactives

Science has established that dietary fibre is essential for supporting gut health including digestion, bowel regularity and weight management, but today, many do not consume the recommended daily intake of fibre.

Manitoba Harvest, a global hemp foods brand and a wholly-owned subsidiary of Tilray Brands, Inc., is partnering with bioactives company Brightseed to add to the functional fibre market with a breakthrough product: Manitoba Harvest bioactive fibre. 

This fibre solution, powered by Brightseed Bio Gut Fibre, is now exclusively available at Whole Foods Market stores nationwide.

Manitoba Harvest Bioactive Fibre leverages Brightseed’s novel ingredient made from upcycled hemp hulls — the outer shells of hemp seeds.

Jared Simon, President of Manitoba Harvest and Tilray Wellness, expressed excitement about the launch, stating, "With the debut of Manitoba Harvest Bioactive Fibre, we're not just introducing a product; we're rediscovering the nutritional capacity of hemp after nearly 70 years in the dark.”

“Bioactives are gaining huge strides in nutrition science but are largely undiscovered and remain underutilised in health foods. At Manitoba Harvest, we're on a mission to harness the wellness potential of hemp with simple health solutions that contribute to a sustainable future."


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