HealthTech BioActives (HTBA) is set to champion the power of taste modulation at Fi Europe 2024.
The company will showcase how its flavonoid-powered ingredients can be used to deliver true sensory excellence, through a collection of healthy and indulgent food and drink prototypes available to sample on-stand.
Ranging from functional gummies to a protein-enhanced vanilla beverage, these prototypes will give visitors a tangible example of HTBA’s taste modulation solutions and decades-spanning expertise in the context of the hottest food and beverage industry trends.
Sample the ultimate sensory experience
At the event, HTBA will address the rising demand for functional beverages and energy enhancement with its vanilla beverage prototype.
HTBA formulated this drink with the intention of masking the bitterness and off-notes associated with protein-based functional beverages.
It contains pea protein, and is especially suitable for consumers looking to support their active lifestyle.
In addition to this prototype, HTBA will showcase Citrosa+, its recently enhanced sweetener formulation suitable for clean-label products.
Attendees can also try a dark chocolate bar which demonstrates the company’s capacity to effectively mask bitter notes in an organic African chocolate.
In contrast, the tonic water concept, which will also be available to taste on-stand, highlights HTBA’s bitterness enhancement capabilities through its multi-ingredient, multi-flavonoid approach.
This prototype in particular aligns with the growing trend for sophisticated ‘adult’ beverages, that offer an alternative to sweet sodas and juices.
HTBA will also display its Cardiose strawberry-dragon fruit gummy concept, which contains a 100% sweet orange polyphenol extract.
The functional ingredient is backed by clinical research, which supports its benefits for active performance and heart health at just 500mg per day.
Chief Commercial Officer at HTBA, Tom D'hoore, commented: “At HTBA, we always aim to achieve that ‘oooh’ and ‘aahh’ effect by empowering our customers to unlock exceptional, multi-sensory experiences through the extensive range of ingredients featured in our taste modulation solutions platform,”
“We collaborate with key players in the food and beverage industry to help them achieve tailored solutions for their exact needs – whether the goal is to enhance sweetness, mask unwanted notes or obtain the right mouthfeel. Our goal at Fi Europe 2024 is to really demonstrate this process in action through our prototypes and show our partners how to capture the ‘wow’ factor that keeps consumers coming back for more.”
Be sure to add a stop to stand N10 in hall 3.1 to your Fi Europe itinerary – learn more about HTBA’s offering here: http://www.htba.com.