Rubicon Bridge’s pioneering Reg Tech Tool™, which has already revolutionised regulatory compliance for food supplements and vitamins, will now help sports nutrition brands overcome the complex barriers that often prevent them from expanding into international markets.
Sports nutrition products typically contain numerous ingredients, making regulatory compliance across multiple countries particularly challenging. What would traditionally take brands approximately 80 days to process can now be completed in under five minutes using Rubicon Bridge's technology.
Lee Gray, Business Development Director of UK-based Rubicon Bridge, said: "Customer demand has been a key driver for this expansion. Many brands we've worked with historically have both sports nutrition and vitamins in their product ranges and, until now, we've only been able to help them with the latter.
“This expansion is about better supporting our existing customers while entering an exciting product category.”
The sports nutrition market is projected to grow at 7.1% between 2024 and 2030, representing a significant opportunity for brands looking to expand internationally.
The UK and Germany in particular have shown strong consumer interest in sports nutrition products, while Amazon EU represents the second-largest Amazon marketplace after Amazon.com.
“American brands have some of the best sports nutrition products, often years ahead due to their innovation cycle and research capabilities,” Lee said.
“Our vision is to help those brands bring their products to the UK and EU, making them available to consumers in these regions.”
The expansion follows almost a year of research and development to ensure the Reg Tech Tool™ can effectively address the unique challenges of sports nutrition products.
The tool allows brands to quickly check ingredient compliance, determine which European countries they can sell in, and automatically generate compliant packaging and listing copy in multiple languages. It also provides automatic notifications of regulatory changes, helping brands maintain compliance over time.
Rubicon Bridge's Reg Tech Tool™ currently unlocks e-commerce markets in nine European countries, with plans to add more in the coming months.
The technology has already become part of Amazon's European Service Provider Network, allowing food supplement companies selling through Amazon in the EU to access the tool and ensure their products meet country-specific regulatory requirements.
For more information about Rubicon Bridge’s move into sports nutrition, and order a demo, click here