Why taste modulation will be central to nutraceutical NPD in 2026

Published: 9-Jan-2026
Ingredients

As consumer expectations and ingredient challenges intensify, advanced flavour-balancing technologies are helping manufacturers to align functionality, palatability and repeat purchase appeal

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There is no shortage of opportunities for flavour innovation in nutraceutical new product development (NPD) in the year ahead.

However, the landscape is changing.

So, how can manufacturers stay ahead of trends and what technologies are available to keep them competitive in 2026? Emily Letton talks to Synergy’s Charlotte Spitzner to find out more.

What is taste modulation? 

Taste modulation is the process of balancing flavour notes in food and beverages and enhancing certain taste attributes while suppressing others.

In the nutraceutical space, minimising certain off-notes might be more relevant; a greens powder blend, for example, may possess vegetal and grassy notes as well as a mouth-drying sensation.

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