With Vitafoods Europe 2025 just round the corner, events giant Informa Markets has announced the finalists for this year's Vitafoods Europe Innovation Awards.
Designed to recognise the best in the nutraceutical sector, this year will focus on everything from ingredient innovations to cutting-edge, consumer-ready products and industry partnerships.
Hundreds of companies have entered the awards this year across seven categories, which include:
- Sports nutrition and active lifestyle
- Immune and gut health
- Cognitive/emotional health
- Healthy ageing
- Best consumer-ready finished nutraceutical product
- Most innovative industry partnership
- Sustainability
Finalists include notable names such as ADM, Finzelberg, Monteloeder by Suannutra, Nektium Pharma, Arjuna Natural, Givaudan, Nutriearth, Nexira and Hofseth BioCare.
Interestingly, judges of the awards noted that a significant number of the finalists selected were leveraging natural ingredients in their approach, while a theme of supporting holistic health was also observed.
This is likely reflective of the current consumer demand for clean-label products, as well as the growing understanding of the role nutrition plays in overall wellbeing.
“We have been delighted by the diversity of entries to this year’s Vitafoods Europe Innovation Awards, showcasing the creativity and innovative developments shaping our sector," commented Colin Dennis, Chair Board of Trustees at International Food Information Service and Chair of the Vitafoods Europe Innovation Awards 2025.
"The high number of entries made our job of shortlisting difficult, but the result is a list of incredible innovation highlights which are advancing not only our industry, but the health of consumers and our planet. We’d like to thank all who entered, and we are looking forward to hearing more from the finalists in-person at the show and celebrating together at the awards ceremony.”
Award finalists will also have the exclusive opportunity to pitch their innovations live to a panel of judges.
Winners will be announced at the awards ceremony taking place at Fira Barcelona, Gran Via, which is held after the conclusion of Vitafoods Europe 2025 day 1 (Tuesday 20 May).
The awards will also be an opportunity for industry exhibitors and guests to network.
The Vitafoods Europe Innovation Awards are supported by Sponsor Eladiet, as well as Official Digital Marketing Services Sponsor Smartcore.