Biotic and botanical ingredient manufacturer Vidya has announced the launch of its new website, which it said will enable customers to explore its capabilities, discover ingredients and engage with the full scope of what Vidya has to offer.
"Our website is the front door for Vidya. Who are we? How can we serve you? Why should you care? These questions must be answered immediately and without ambiguity," said Judah Fansler, Director of Marketing at Vidya.
Vidya is truly a unique company. I’m excited that the new website showcases Vidya’s qualities more clearly than ever before; and, equally important, is one of best customer web experiences in the industry.
With a fresh new look that highlights the Vidya rebrand (launched at SupplySide Global last year), the new site will function as a dynamic hub for "all things Vidya."
It will feature enhanced ingredient discovery tools and an articles platform that offers research, expert insights and industry perspectives.
An accessible and comprehensive website is vital for ingredient suppliers as purchasing decisions increasingly begin with independent online research.
It acts as a digital storefront, allowing brands to showcase quality and guide buyers through the consideration process.
"The importance of our website cannot be overemphasised," added Steve Geiger, Vice President of Sales at Vidya.
The website is often the first contact with Vidya and this website makes it easier for customers to quickly find relevant information, explore our portfolio and start more informed conversations with our team.
