Vitamin and dietary supplement manufacturer TSI Group has debuted OptiCreatine, a new creatine processing technology.
OptiCreatine has been created to optimise the delivery of creatine through dietary supplements — improving the solubility, convenience and versatility of flavour options across product formats.
Unlike traditional creatine monohydrate powders, which tend to be gritty, insoluble or prone to precipitation, OptiCreatine creates a clear, stable and sediment-free solution within 60 seconds.
According to TSI Group, OptiCreatine also outperforms both micronised and solubility-enhanced creatine products currently on the market.
“OptiCreatine™ is redefining what consumers expect from creatine. Our technology eliminates such common complaints about creatine including poor solubility and related stomach discomfort,” notes Will Ji, President of TSI Optimized Ingredients.
“We’ve taken one of the most researched sports ingredients and made it cleaner, smoother, and easier to enjoy, reducing the bloating, without grit or cloudy residue.”
Using proprietary optimization techniques, TSI Group developed this technology in response to strong trends shaping the creatine market, including robust interest in women’s fitness and sports participation, aging and longevity, cognitive health and sports performance. Today’s consumers are seek better-tasting, easy-to-consume supplements in a variety of delivery formats, and are willing to pay a premium for products that enhance their daily routines.
OptiCreatine enables manufacturers to develop products in a wide range of convenient forms, including chewable tablets and gummies, effervescent pellets, granules and pre-mixed products. Its unique solubility also allows for easy pairing with other active ingredients such as BCAAs, collagen, protein, glycerol, caffeine and a wide array of flavorings. Its versatility ensures that consumers can choose the form that best fits their lifestyles and preferences.
In addition to consumer benefits, the technology enhances formulation flexibility and manufacturing consistency. Whether used in bulk powders or innovative on the-go formats, OptiCreatine contributes to improved processing, greater consistency and more stable products.
Adds Will, “This is the next evolution of creatine. Whether it’s in a chewable, a gummy or a ready-to-mix powder, OptiCreatine adapts seamlessly to any format.”
As consumer preferences continue to evolve, OptiCreatine is positioned as the premium solution for brands seeking to differentiate with performance, innovation and enhance consumer experience at the core. With its unmatched solubility, taste and convenience, it is redefining what consumers can expect from creatine supplementation.
Learn more at www.TSIGroupLtd.com/Opticreatine and don’t miss your chance to witness how quickly it dissolves — live at Vitafoods Europe! Find us at Booth 4C68.