Gummy manufacturer TopGum has announced the launch of a new collection of gummies addressing cognition support and eye health.
The collection includes five functional gummy compositions containing ingredients such as lion's mushroom extract, saffron extract and prebiotic fructo-oligosaccharide fibre.
The launch comes as the global longevity supplement market hit a value of $8.1bn last year. According to industry analysts, it is expected to reach $14.8bn by 2034, at a CAGR of 7.8%.
Healthy ageing has become a preventative, cross-generational movement, with 73% of consumers worldwide now rating healthy ageing as “extremely important” or “very important."
This is driving massive demand for ingredients that bolster the gut-brain axis, shifting cognitive health from simple memory protection to active mental agility and stress resilience.
At the same time, the gummy supplements market size is expected to grow from $25bn in 2025 to $27bn in 2026 and is forecast to reach $40bn by 2031 at a 7.65% CAGR.
Consumers are increasingly favouring formats that prioritise convenience and taste, streamlining their daily nutrient routines and aligning with a preventive health mindset.
The line's hero product — the Focus Gummy — is a 3 g cherry-flavoured gummy combining a blend of natural nootropics and adaptogenics.
The formula includes 100 mg lion's mushroom extract, 75 mg Brahmi gotu kola extract, vitamin B12 and folic acid.
TopGum said the blend of botanicals in the chew uses antioxidants that have been shown to "help protect brain cells and provide proactive cognitive support."
The gummy is sweetened with the brand's proprietary Gummiceuticals plant-based prebiotic fibre matrix, which it says allows for formulation without added sugar without compromising on taste.
The new lineup also includes a mango gummy targeting eye health that contains 10 mg trans-lutein and 2 mg zeaxanthin isomers sourced from marigold flowers.
This carotenoid formula, TopGum says, is clinically backed to help shield eyes from age-related decline and modern blue light exposure, with antioxidants to support macular health and help reduce oxidative stress in retinal cells.
"Longevity is changing the way we think about cognitive and visual wellness, as these are often the first systems that tend to decline with age,” said Eyal Shohat, CEO of TopGum, adding that consumers are looking to maintain wellness and independence as well as extend their lifespan.
Consumers are actively seeking natural ways to maintain mental fitness and stay active. It’s not just about reacting to symptoms; for many, it’s to try and prevent them.
"This new collection has been crafted to deliver on this in a delicious and convenient format."
The new gummy line also includes several other formulas, including a peach-flavoured saffron gummy that contains 40 mg of saffron extract (Crocus sativus) plus prebiotic fructo-oligosaccharide fibre from chicory root. Creatine Pro is a raspberry-flavoured gummy that packs in a 1.5 g dose of creatine monohydrate.
Other compositions include a functional mushroom complex gummy featuring a blend of cordyceps, reishi, lion’s mane, turkey tail and six other mushroom varieties; a B12 gummy with 1000 mcg of methylcobalamin — the highly bioavailable, active form of vitamin B12.
“Complex botanical blends are traditionally difficult to integrate into consumer-friendly formats like gummies,” added Jennifer Toomey, Head of New Product Development, TopGum.
This is precisely TopGum’s speciality. We excel in turning complex supplementation protocols into simple, enjoyable and flavourful daily habits that entail no stress or preparation and drive long-term engagement.
