Suannutra has develooped a novel digital platform to assist dietary supplement formulators in creating novel products.
SuanBlend, which is designed for Suannutra's dietary supplement-focused customer base, allows companies to create formulations with specialist branded nutraceuticals by both Suannutra and Gonmisol.
The interactive platform will allow clients to create customisable supplement blends with a range of science-backed functional ingredients, which can be catered to target specific health areas such as cognition, beauty from within and gut health.
According to Suannutra, its SuanBlend service will launch in early 2025, offering clients flexibility and control during the formulation process.
Standing out in a saturated market
The nutraceutical market is booming, which means that brands are under huge strain to create novel, unique and efficacious products that keep consumers coming back for more.
As the demand for advanced and tailored solutions becomes higher, companies must seek out opportunities to stand out in this crowded market.
To address this demand, Suannutra wants to make its full portfolio of 1,200 certified ingredients available to its clients:
“At SuanNutra, we are positioned to offer exactly the qualities that businesses are actively seeking, helping them stand out in a competitive market,” states Mariana Ortega, Product Manager at SUANNUTRA.
“While many of our customers have great ideas, they sometimes need help navigating through the complexities of health claims, regulations and market trends. Smaller customers may also lack the equipment and blending capacity required to create high-value formulations."
"Therefore, we maintain close relationships with our small, local customers across Europe who tend to seek high-value formulations."
She continued: "Utilising our portfolio alone, companies can create a full line of supplements that match the diverse needs and preferences of the modern consumer, ensuring optimal health benefits and satisfaction."
Formulation flexibility
To ensure that it is effectively catering to its full client base, Suannutra offers two approaches to formulation:
- Predefined formulations: Ready-made formulations developed by Suannutra are available to customers, which combine branded ingredients with other nutraceuticals that offer a synergistic effect. These solutions are recommended for customers looking for a quick and reliable way to launch products with proven health benefits.
- Personalised formulations: Suannutra can also work with brands to come up with personalised nutritional products. When creating these types of formulations, the company works closely with the client to help them create a blend that aligns with the health goal of the product.
“Our insights include market trends in health and wellness, relevant regulations, EFSA claims they can use on the labels and clinical trials,” explains Maria López, Product Manager of SUANNUTRA.
“In addition, we advise on the synergy of different ingredients in the formulations and their proper dosage. With support online and face to face meetings, we help our clients stand out on the shelves with novel and effective supplements consumers demand.”