Sabinsa showcases innovation and tradition at SupplySide Global with interactive booth experience

Published: 30-Sep-2025

Shaheen Majeed, Global CEO, to speak on leading through disruption

Sabinsa, the pioneering multi-national health science company known for sustainable, natural, well-researched ingredients, will be exhibiting at SupplySide Global, October 29th and 30th at Mandalay Bay in Las Vegas. Visitors to booth #5765 will meet the Sabinsa team and fuel product formulations through multiple engagement opportunities that showcase the company’s portfolio of proprietary branded ingredients. The booth will also feature a meaningful tribute to company founder, the late Dr. Muhammed Majeed. 

For more than three decades, Sabinsa has been at the forefront of ingredient innovation, combining traditional Ayurvedic wisdom with cutting-edge science to create category-leading solutions that meet the highest quality and regulatory standards. The booth will highlight new products and feature an impressive array of scientifically validated ingredients, many with GRAS status for functional food and beverage applications, providing formulators with regulatory confidence.

Standout Innovations include: LivLonga® (a unique tri-ingredient formulation with Curcumin C3 Complex®, Livinol®, and BioPerine®), Sabroxy® (patented Oroxylum indicum extract for cognitive support), and CurCousin® (clinically studied Calebin A 99% for metabolic health).

Specialised Solutions include: Curcumin C3 Reduct® (cascading super antioxidant), LactoSpore® (shelf-stable probiotic), Shagandha® (USP grade ashwagandha for overall well-being), PoZibio® (innovative postbiotic composition), BioPerine® (bioavailability enhancer), and DigeZyme® (digestive enzyme blend).

Visitors can explore innovative formulations at Sabinsa’s sample stations featuring convenient sachets, refreshing mints, and stick packs targeting gut health and sports nutrition. They can also test their ingredient expertise at the interactive game station while competing for daily prizes and learning about natural health solutions. Sabinsa's top executives and scientists will be available for consultation to answer technical and regulatory questions, ensuring attendees leave with comprehensive knowledge about integrating their premium ingredients into commercial products.

The booth features a special Kintsugi-themed memorial installation honouring the late Dr. Muhammed Majeed, Sabinsa’s founder. This inspiring space invites visitors to capture photos, view a commemorative video montage, and discover how the Japanese art of Kintsugi—finding beauty in brokenness—reflects Sabinsa's core values of strength, resilience, and transformation.

On Tuesday October 28th from 3:30-5:30 p.m., Sabinsa’s Global CEO & Managing Director Shaheen Majeed will join other industry experts for the panel discussion “Leading through disruption: C-suite strategies for growth, compliance and consumer trust,” in Islander Ballroom G & H, lower level. The discussion will address critical challenges facing supplement manufacturers in today’s evolving regulatory and market landscape.

Sabinsa will host a Customer Appreciation Reception on Wednesday, October 29th from 4:00-5:30 p.m. at Booth 5765. This special gathering offers the perfect opportunity for attendees to network with industry peers, connect directly with the scientific team, and celebrate valued partnerships in a relaxed atmosphere.

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