Prolongevity takes the lead: how 2026 will redefine the antiageing market

By Kevin Robinson | Published: 8-Dec-2025
Dietary supplements

The coming year will mark a decisive shift from traditional antiageing to a science-led, prolongevity movement driven by personalisation, preventive wellness and innovative delivery systems

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Driven by a more informed, proactive and prevention-focused consumer base, the “antiageing” category is poised for a significant evolution in 2026.

What was once a market dominated by corrective solutions is rapidly becoming a sophisticated ecosystem centred on longevity, holistic well-being and science-first innovation.

Throughout the sector, brands are rethinking how they communicate age-related benefits, deliver efficacy and integrate into daily lifestyle routines. 

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  • Companies:
  • DSM-Firmenich
  • Bioiberica S.A.U.
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