Prinova has announced that it will be attending this year's Fi Europe — a key event in the nutraceutical and functional food industries.
During the past year, Prinova's bespoke market research has identified the major consumer trends that are shaping the future of food and nutrition.
At the event, the premix expert will showcase a range of concepts that can allow manufacturers to tap into these goldmines.
This includes products for a range of health areas, including gut health, cognitive wellness and active nutrition:
- Lemon and ginger tea: A functional beverage designed to support a user's immune and digestive health. Formulated with prebiotics Aquamin and inulin, as well as L-Glutamine and a range of important vitamins and minerals, the solution can help consumers to feel great, while also staying healthy
- Cherry and grapefruit drink: Another functional beverage, this time designed to enhance cognition. The drink is designed to improve alertness while also delivering essential vitamins and minerals to the body
- Kiwi-lime beverage: A convenient way to replenish and energise. With natural electrolytes from Aquamin and amino acids to aid recovery, this drink is ideal for active individuals. It also contains B vitamins and minerals for energy
- Workout cookies: A sweet treat containing a blend of pomegranate, panax ginseng root and lychee extracts for recovery, oxidative stress reduction and endurance capacity
- Gaming gummies: The increased demand for products with nutraceuticals such as nootropics has grown, so Prinova has released a gummy containing L-tyrosine, taurine and natural caffeine, which aim to support a user's focus, memory and attention.
Global Marketing Director at Prinova, James Street, said: “Prinova’s in-house expertise and research insights have helped us to identify the key trends shaping the future of food and nutrition. At FiEurope, it’s all about inspiring manufacturers to tap into them."
"Whether it’s the rising demand for cognitive wellbeing, the ‘sober-curious’ trend in beverages, or innovative new sports nutrition solutions, we’re continually tracking the many ways that consumers’ needs are changing. And as these new concepts demonstrate, we have the portfolio of ingredients and the expertise to help you meet them.”
Fi Europe will take place between the 19th and 21st of November 2024 at Messe Frankfurt. Prinova will exhibit at Stand 3.1K70, where visitors will also be offered a sneak preview of pre-workout ingredient CitraPeak.
Set to launch in Europe in 2025, the clinically supported product is the first 100% soluble form of hesperidin – a flavonoid that occurs naturally in citrus fruits.
[Image credit: IStock]