OmniActive Health Technologies has acquired botanical-based nutraceutical company, ENovate Biolife.
This follows the company's partnership which has been active since 2019, which began through a US licensing agreement for enXtra.
The clinically studied cognitive health and mental energy-boosting functional ingredient has now been rolled out globally — being effectively commercialised by numerous premium brands worldwide, according to OmniActive.
ENovate was first established in 1994 by two pharmacists, Latha and Jayesh Chaudhary; the brand back then, however, was called Exotic Natural.
The company aimed to develop both botanicals and marine ingredients as a natural way to boost health.
In 2009, the pair established ENovate, where the company's focus shifted specifically towards botanical ingredients for active nutrition, joint and skeletal support, men's health and cardiovascular health.
Currently, the company is working on solutions for muscle and gut health.
Founder and Managing Director of OmniActive, Sanjay Mariwala, commented: "ENovate's approach to ingredients perfectly aligns with OmniActive's mission of delivering proven products that make a meaningful difference in consumers' lives,"
"ENovate has done a remarkable job bringing multiple standout ingredients to the market including Muvz, RedNite, and the award-winning Oxyjun. We look forward to bringing these newly acquired ingredients to more brands and formulation partners looking to serve health-conscious consumers around the world."
"We are extremely proud of the strides we have made to help our loyal customers deliver products formulated with clinically backed ingredients to address consumer health and performance needs," said Jayesh Chaudhary, founder and CEO of ENovate.
"OmniActive's comprehensive capabilities spanning across clinical research, R&D, regulatory, marketing and operations, along with global reach, position us well to elevate these ingredients even further."