Ocean Spray brightens up the color run 2015

Cranberry aficionados Ocean Spray has announced that it is the new official beverage and snack sponsor of 'The Color Run UK.'

A sea of pink (and orange and blue and green) will flood the streets of the UK this summer as ‘color runners’ hit the road in the happiest 5k on the planet.

As the official beverage and snack partner, Ocean Spray will be integral to the success of the events, owning one of the colour zones with its signature cranberry hue.

The company will be actively driving consumer engagement through the official social media channels, as well as sampling a range of its cranberry based drinks and snacks. The leading cranberry expert will have a significant brand presence at the Event Village, Start and Finish Areas and the Festival Stage.

Last year, the effervescent race galvanised more than 85,000 runners of all shapes, sizes and ages unleashing their competitive spirit in The Color Run events across the country. The run is not timed, so participants can walk, jog or shimmy their way along the rainbow course at any pace as long as they enjoy the experience.

Starting in a plain white t-shirt and reaching colour zones at every kilometre, there’s no way to cross the finish line without being covered from head to toe in kaleidoscopic splashes of colour!

Caroline Bethell, Marketing Director, Europe, Middle East & Africa, Ocean Spray International Services (UK) Ltd, commented: 'We are thrilled about sponsoring The Color Run this year. These spectacular nationwide events offer the perfect communications platform for our brand in line with our driving ambition of adding a splash of colour to everyday life. Drinking any one of our unique cranberry range gives you an invigorating taste sensation, and we’ll be energising all those involved in The Color Run not only with our products but with our whole brand experience.'

She added: 'Being a farmer owned co-operative, Ocean Spray embraces the communal team spirit that makes The Color Run events a celebration of life, laughter and, of course, colour.'

James Robinson, Managing Director of event organisers Challenger World, enthused: 'Ocean Spray is a perfect brand fit for The Color Run and we’re really pleased to have them on board for 2015. The Ocean Spray ethos of adding colour to people’s lives is what The Color Run is all about, so we’re excited to bring the Ocean Spray brand to life and get colouring at the events nationwide!'

Look out for more information on Ocean Spray’s involvement with The Color Run at www.facebook.com/oceansprayUK