NutriOriginal, manufacturer and distributor of nutrition and wellness ingredients for dietary supplements and functional foods, has introduced TurmiMax Bio, a standardised turmeric extract that guarantees bioavailability, enhanced absorption, and full dispersion and solubility in water.
Developed through innovation and collaboration with Star-Hi Herbs based in Bangalore, India, TurmiMax Bio redefines the potential of turmeric supplementation with its patented blend of naturally occurring curcuminoids and its proprietary OptiBio Assurance process.
These novel advancements enable the potent curcuminoids in TurmiMax Bio to be optimally assimilated and utilised in the body and deliver maximum health benefits.
With a 3-to-1 potency advantage compared to standard 95% curcuminoid turmeric ingredients, TurmiMax Bio enables efficacious lower dosing and is a cost-effective and highly efficient formulation solution for supplements, functional foods and beverages.
Through the proprietary OptiBio Assurance process matrix, we've entered a new frontier in bioavailability that optimises the potential of traditional turmeric
- H.M Firoz Hussain, MD of Star-Hi Herbs
H.M. Firoz Hussain, MD of Star-Hi Herbs, said: "Our goal was to go beyond delivering a standard 95% curcuminoid extract. Through the proprietary OptiBio Assurance process matrix, we've entered a new frontier in bioavailability that optimises the potential of traditional turmeric."
TurmiMax Bio sets a new standard in curcumin delivery by introducing an innovative compound with superior dispersion and solubility in water. It also extends the solubility within the body over time to provide sustained health benefits.
This innovative delivery system opens new opportunities to provide the many proven health and wellness benefits of turmeric across a broader range of applications and product formats – including liquid supplements, functional beverages, shots, gummies, and foods.
Gonzalo Marin, CEO of NutriOriginal, said: "Today, consumers want exceptional value from the health and wellness products they purchase, demanding the highest standards of quality, efficacy, convenience and sustainability. We believe TurmiMax Bio stands as an innovation breakthrough reflecting these shared values. We're not just providing a raw ingredient; we are delivering on our commitments to effectively support and enhance consumer health; ensure scientific validation; provide optimal value; and respect traditions and the earth."
The turmeric used to manufacture TurmiMax Bio is sustainably sourced from local farmers in India who cultivate the crops without the use of chemicals and strictly follow USDA Organic farming practices.
Widely viewed as the land of turmeric’s origin, India boasts optimal climate, soil, and expertise to produce the world’s best turmeric with unmatched purity and potency.
Throughout planting, growing, harvesting, transporting, extraction and delivery, strict controls and monitoring are in place to ensure quality and purity throughout the supply chain.
Furthermore, the resulting surplus organic matter, or biomass, left over from the extraction process does not go to waste; rather it is upcycled as natural fertiliser and donated back to local farms.
Turmeric, renowned for both its traditional use and a growing body of scientific evidence, has been shown to support healthy inflammation levels within the body and help support heart, joint, cognitive, and digestive health.