NutriLeads has announced that its precision prebiotic Benicaros is a key ingredient in the newly launched LOAM Prebiotic Fibre Formula.
LOAM's first-of-its-kind six-in-one formula delivers ten grams of diverse prebiotic fibres per serving to support digestion, immunity, metabolism and mood.
Benicaros, upcycled from carrot pomace and scientifically known as Rhamnogalacturonan-I (cRG-I), is a key component that increases beneficial gut bacteria in all gut microbiome ecosystems — regardless of individual variations in microbiome composition.
Benicaros also trains more effective immune responses and preclinical data demonstrate that it protects the gut barrier.
The product was launched earlier this month to a waitlist of nearly 40,000 consumers.
"Benicaros aligns perfectly with the LOAM mission to support healthier, more diverse gut microbiomes for beneficial overall health,” said Jan Jongsma, CEO of NutriLeads.
"Its clinically proven gut and immune health benefits, favourable formulation properties and low gas formation compared to standard prebiotics make Benicaros an ideal fit for LOAM Prebiotic Fibre Formula.”
LOAM was created to address a critical nutritional shortfall: approximately 95% of adults do not consume the recommended 25-30 grams of daily fibre.
The formula's blend of six complementary prebiotic fibres provides comprehensive support throughout the digestive tract.
"As a medical doctor, I've witnessed firsthand the downstream effects of poor gut health," said Dr Karan Rajan, founder of LOAM.
"I created LOAM to close the fibre gap with a formula that's diverse, clinically grounded and designed to work with the body."
"Each ingredient was selected for its unique ability to support different aspects of the microbiome and overall health."
"Many people are struggling with their gut health and looking for clinically proven formulations that bring benefits they can feel."
"We recently launched LOAM and already the market response has been really positive, so it shows that the prebiotics selected are really delivering on the promise we’ve made.”