On the 5th of February, Nutrify India will launch an international broadcast channel called Nutrify Today, featuring broadcast content relevant to the nutraceutical industry.
It will broadcast industry specific talk shows, educational videos on ingredients used in nutraceuticals, regulatory aspects, financial requirements, formulations, and business venture opportunities. It will also contain an archive of various companies and educational material that can be accessed in a video format.
“Nutrify India is committed towards its progression of contributions to the nutraceutical industry keeping in line with its objective of empowering responsible nutrition business,” said Amit Shrivastava, Nutrify India founder and chief catalyst.
The company will enable specialised access for start-ups, as well as small and medium-sized enterprises, aiming to help them gain market access, financing options and overall knowledge of the sector.
“A good example is global companies who want to enter the U.S. nutraceutical market and are not fully aware of regulatory issues, product distribution and marketing communications strategies,” said Shrivastava. “
The global market predominantly consists of vitamin and minerals health supplements, pediatric products, and protein supplements. Among these vitamin and minerals supplement dominates around 13% of the total market share.
“With the nutraceutical start-up culture advancing at a fast pace, the next wave of skyrocketing business growth will be sought after mostly by start-ups and small to mid-sized companies,” said Shrivastava.