Clean label ingredients supplier marks 20th anniversary with image refresh and charity fundraising
In celebration of its 20th anniversary, Ulrick & Short has refreshed its image to reflect the development and growth of the company.
Formed in 2000, founders Andrew Ulrick and Adrian Short saw a strong future in, what was then, the niche sector of clean-label ingredients; and they took a leap of faith to start their own company from scratch.
With their head office and labs in the UK, an EU base in the Netherlands, and distribution networks across Europe and Asia, Ulrick & Short has since developed into a leader in the clean-label ingredients sector in the UK and beyond.
To mark their 20th year of trading, the company has refreshed its' branding, ensuring that the company's image is reflective of their growth and core values. The update includes a new colour scheme, refreshed artwork on their logos, and a new strapline of "Knowledge. Service. Experience." to mirror the company’s values.
Adrian Short, co-owner and Director, said: “Authenticity of service has been driven through the business, and giving our customers the best possible experience is entrenched in our culture. This care is something which comes about by carefully choosing the right people to fit into our culture and team.”
Short added: “Our team has an incredible depth and breadth of experience between them. We support customers in a very hands-on way, from kitchen concept through to factory production. This brand refresh re-emphasises these core beliefs.”
The company is also raising £20,000 for The Trussell Trust, a charity aimed at ending UK hunger and poverty by providing emergency food and support to people in crisis.
Their company statement reads: “Ulrick & Short are proud partners and supporters of the Trussell Trust, who's hard work helps support the physical and mental health of vulnerable people in the UK. The Trussell Trust is the vital safety net for thousands, helping people in their time of need. To celebrate our 20th year, we want to give something back and help the most vulnerable in our society.”
Andrew Ulrick, co-owner and Director at Ulrick & Short, added: “The Trussell Trust is a fantastic charity, and unfortunately the need for such charities is as high as ever. We wanted to take this opportunity to thank our team, customers and suppliers who have generously helped us raise money so far.”