The British clean label company pledges to help with the obesity crisis with new range of ingredients
Ulrick & Short has announced a new variety of ingredients that promise to reduce calorie content by up to 20% in a range of applications.
The ingredients are a further development of the ingredient technologies in the company’s existing delyte and avanté ranges of fat and sugar replacers with calorie reduction as their emphasis.
The new clean label ingredients replace the functional properties of sugar and fats, so manufacturers can improve front of pack nutritional profiles while maintaining product quality, and meeting government calorie reduction targets.
Ulrick & Short said the extended range concentrates on the product categories targeted by PHE, such as bakery, processed meats, pastries, biscuits, ready meals, sauces and soups and food-to-go. Furthermore, the ingredients are clean label, vegan, non-GM, with most also being gluten-free.
“Calorie reduction is here. The obesity epidemic is now a public health crisis, which not only costs billions, it reduces the life expectancy of millions of people across the UK and beyond," said Adrian Short, Director at Ulrick & Short, said.
Short continued: "While these targets are just guidelines at the moment, legislation in some form is an inevitability. Manufacturers should get ahead of the game and proactively look to achieve these targets before consumer and retailer pressure forces their hand.”
For Short, product reformulation is going to be necessary for manufacturers to achieve the 2024 targets. "This further refinement of our existing fat and sugar reduction range can act either as a total solution for manufacturers or as part of their broader calorie reduction strategy," he said.
Headquartered in Pontefract, in West Yorkshire, England, Ulrick & Short is a clean label ingredients specialist. The company is AA BRC accredited and has a team of dedicated sector specialists and food technologists based in the UK and works hand in hand with customers to maximize value from product development.