Consumer research indicates most consumers will not sacrifice taste for health
Solvay, a pioneer and world-leading producer of vanillin and ethyl-vanillin, will bring its comprehensive vanilla taste range and expertise to this year’s Institute of Food Technologists (IFT) meeting and food expo in Chicago.
Visitors are invited to booth 4280 to discover how Solvay can help create great tasting nutritional products, set its customers apart from competition and help get their products to the market faster.
First to produce the vanillin molecule on an industrial scale in 1884, Solvay continues to provide innovation and safety to food industries with an extensive range of functional vanilla flavours. 'Our brands set and often exceed market standards for vanillin in the food industry. Our Rhovanil vanillin is of the highest purity, consistent quality, best-in-class safety and traceability,' said Edouard Janssen, Vice President of Solvay’s Aroma Performance business unit in the Americas. 'And it’s made in the USA.'
Janssen continued: 'Consumer research indicates most consumers will not sacrifice taste for health. Combining health and indulgence is a tough challenge for any food manufacturer. Our broad portfolio of ingredients — natural, functional and nature identical — allows manufacturers to meet the demanding needs of today’s consumer without compromising taste.'
Solvay’s portfolio includes natural products to meet 'natural' and clean label requirements. Its vanilla formulations provide unlimited support in facing food processing and performance challenges, especially in chocolate, bakery, instant powder drinks and nutraceuticals.