OptiBiotix targets healthy snacking market with high fibre fruit gummies

The vegan-friendly apple and strawberry flavoured gummies are packaged in 10 miniature packs, with 7 gummies per serving

OptiBiotix Health has launched fruit-based gummies formulated with its functional fibre and mineral blend, WellBiome, which supports "overall health and wellbeing by promoting health positive bacteria diversity in the gut".

The launch is backed by recent evidence that suggests consumers are taking a more mindful approach to their health. In a survey conducted in 2019 with 10,000 people, 61% of respondents wanted to improve their overall health and wellness, and 37% hoped to improve their digestive health.

Steven Riley, Director of Marketing and Consumer Sales at OptiBiotix, said: “Snacking healthily, while getting plenty of fibre, has never been so easy with the latest launch for our SnackSmart brand. Formulated with our science-backed ingredient WellBiome, one serving of the gummies provides 17.5% (6 g) of an individual’s recommended intake of fibre per day. This is based on UK government recommendations of 30 g per day for adults. At only 42 calories per pack, they are perfect for snacking on the go.”

The vegan-friendly apple and strawberry flavoured gummies are packaged in 10 miniature packs, with 7 gummies per serving.

“With no added sugar or sweeteners, the gummies offer consumers an easy and convenient choice to complement their daily diet routine with a high fibre, healthy snack,” said Riley. “A diet rich in fibre can help support normal blood pressure and cholesterol levels, potentially reducing known risk factors of cardiovascular disease. Since the gummies contain WellBiome, which is naturally high in prebiotic fibres, they also help to maintain a healthy digestive system and support regular bowel habits, alongside sustaining blood glucose levels.”

The SnackSmart Fruit & Fibre gummies are the first consumer-facing product in the company’s online store to contain WellBiome. The ingredient, which features a blend of non-digestible prebiotics and dietary fibres, glucomannan and the trace mineral chromium, has demonstrated in controlled human studies that it is an effective way to support improved health and wellbeing in three primary areas: heart, metabolic and digestive health.

René Kamminga, CEO of OptiBiotix Health, said: “We developed WellBiome as a direct response to the challenges consumers face today. Considering the recommended fibre intake is 30 g per day, many consumer diets tend to fall short, especially in markets like the US and Western Europe. With SnackSmart Fruit & Fibre gummies, individuals no longer need to worry about failing to reach their recommended amount as they provide substantially more fibre than a single apple or banana.”

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