Ingredients supplier Prinova launches global website

Key features of the site include an updated design and enhanced search capabilities

Prinova has launched a centralised global website, which is customised for regional experiences. It officially launched 26th May 2021.

Key features of the site include an updated design and enhanced search capabilities where customers can browse and navigate more than 400 ingredients using search criteria such as application or health benefit.

Customers can also request samples and quotes and sign up for market reports and insights. The site is designed to meet global accessibility standards and will be available in multiple languages soon, the company says. Users in the United States and Canada can access a retail-level e-commerce shopping experience, including pricing, sourcing transparency and detailed product data on over 400 SKUs.

“Prinova’s growth over the last 40 years has always been tied to how we can best serve the evolving needs of our customers,” said Don Thorp, President of Prinova. “Purchasing and R&D professionals today want more information, choices and control when it comes to their digital experience with suppliers. The new site delivers on this by providing our customers with robust product information, intuitive search criteria and detailed market insights.”

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