Hybrid Newtrition X. highlights personalised nutrition

Startups including Nourished and My Healthy Food will discuss personalised nutrition at the event

Newtrition X., which organisers foodRevio describe as an "innovation summit all about personalised nutrition", will be held as a hybrid event alongside Anuga on 12 October 2021. It will feature nine speakers with presentations covering subjects including markets and trends, academia and medicine, innovation’ as well as technology. Melissa Snover, CEO and founder of startup Nourished, will talk about the company's business concept of achieving customised supplementation using 3D printing technology. She will also address topics such as the regulatory framework in her presentation.

Melissa Snover said: “I am delighted to have been given the opportunity to share my insights and experiences of personalised nutrition at the Newtrition X. event. And, of course, I hope to inspire other people. To me, it is still overwhelming to see how what began as a lightbulb moment has developed into the Nourished business as it is today, less than three years later. I see a prosperous future for entrepreneurs in the field of personalised nutrition, as more and more people become aware of its benefits. The pandemic has only served to strengthen its relevance.”

Michael Gusko, Chair of foodRegio’s focus group on personalised nutrition, added: “We are thrilled to have secured Melissa as a speaker at Newtrition X. In our opinion, Nourished is a best practice example of innovations in personalised nutrition. The brand demonstrates that the combination of a smart invention, cutting-edge technology and nutritional experience has the power to revolutionise the dietary supplements sector.”

Another example in the field of startups will be presented by Sergej Vdovitchenko, who will use the event as a platform to introduce a direct-to-consumer food webshop. The 'My Healthy Food' online store aims to combine the benefits of biodiversity through functional ingredients with personalised nutrition. The site works with the GoodMills Group, which supplies ingredients to food manufacturers, but now also offers them directly via the 'My Healthy Food' platform to consumers.

Attendees can join the event virtually or in person. Networking and Q&A sessions are planned for between the presentations at Koelnmesse – dependent on coronavirus regulations at the time.

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