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Packaging
The influence of clean label: exploring transparency, storytelling and smart production
Consumers are increasingly interested in the background and origins of the products they buy. This is particularly true as they become more proactive about their health and well-being and seek ways to improve their eating habits, reports Kate Kehoe, Marketing Executive at FMCG Gurus
Ingredients
Skincare trends in 2023
The skin is the body’s first line of defence against bacteria; it protects internal organs and acts as a barrier to protect the body from injury. As it can impact their overall well-being, consumers are increasingly prioritising their skin health and taking a proactive approach to skincare, reports Eleanor Johnson, Data Analyst at FMCG Gurus