PLT Health Solutions announces that Earthlight Whole Food Vitamin D has received food and beverage approval from the Brazilian Health Regulatory Agency (Agência Nacional de Vigilância Sanitária: ANVISA), allowing this ingredient to be used to fortify foods and beverages sold in Brazil.
In Brazil, ANVISA is responsible for co-ordinating, supervising and controlling the activities of registration, inspection and risk control of all new raw materials.
The approval process employed by ANVISA is one of the most rigorous in the world. Earthlight had previously received ANVISA approval for retail supplement use in 2020.
This brings a growing number of international regulatory agencies that have approved Earthlight for use. In 2020, Earthlight received Novel Foods Approval in Europe and allowance in a broad range of food and beverage categories in the United States via Food Additive Petition (FAP).
According to Jay Martin, Managing Director, Global Sales at PLT Health Solutions, ANVISA’s approval of Earthlight for foods and beverages will allow Brazilian producers and multinationals to offer a clean label, transparent vitamin D source that checks all the boxes with major consumer trends.
“As a whole-food, plant-based, non-GMO and organic ingredient, Earthlight supports virtually every major food and beverage market trend and will give product formulators the most transparent, cleanest label option on the market,” he said.
“Consumer products companies who invest millions in their food and beverage brands need to take a close look at the way that various clean label or plant-based Vitamin D ingredients are made. From raw materials to finished product, the production process of Earthlight is completely transparent,” he added.
Sustainable, transparent, plant-based vitamin D Earthlight is produced from mushrooms via a patented process by exposing these mushrooms to light. Much like the human body, mushrooms produce Vitamin D when exposed to UV light.
Earthlight is a whole food ingredient that is minimally processed without any extract solvents. It contains no carriers or binders and the manufacturing process for Earthlight is published.
This non-GMO ingredient delivers 1000 micrograms (40,000 IU) of vitamin D per gram of ingredient. Earthlight is available in both conventional and organic grades.