Arla Foods Ingredients to launch Protein Extreme whey shot concept
A new concept from Arla Foods Ingredients will offer manufacturers the opportunity to create the first protein shot made exclusively with whey as a protein source.
The Protein Extreme concept packs 20 g of high quality whey protein into a convenient 100 mL, low-calorie serving.
Arla Foods Ingredients will showcase the concept at SupplySide West to demonstrate that it is possible to create high-protein shots exclusively with whey.
Despite recent growth in global launches of protein drinks, no such product currently exists.
Anne Louise Friis, Sales Development Manager at Arla Foods Ingredients, said: “As our new concept demonstrates, it is possible to get a huge amount of high-quality whey protein into a small shot."
There is currently a gap in the market for a protein shot made exclusively with whey, so this is a great opportunity for differentiation. Manufacturers who take advantage of it will be able to create ready-to-drink products that stand out from the competition and appeal to people on-the-go, as well as athletes.”
Protein Extreme is made with Lacprodan HYDRO.365 – Arla Food Ingredients’ high-quality whey protein hydrolysate.
Developed to meet the needs of athletes and gym-goers, it helps speed up muscle recovery after exercise owing to its superior amino acid composition and fast absorption rate.
It is also pH-flexible, allowing a range of application options, and UHT-stable, allowing easy production on a standard UHT line.
Each 100 mL (3.4 oz) ready-to-drink serving contains only 98 Kcal. Lacprodan HYDRO.365 provides four significant on-pack claim opportunities: high in protein, high in calcium, fat-free and no added sugar.
Arla Foods Ingredients will showcase Protein Extreme on booth 1252 at SupplySide West, which takes place on 8–9 November in Las Vegas.
Also on display will be Lacprodan TexturePro, the company’s 100% whey ingredient that ensures protein bars remain soft until the very end of their shelf-life.