Arla Foods Ingredients has launched a concept highlighting the potential of whey and milk protein ingredients in the development of meal replacements.
With many consumers turning away from crash diets and towards more holistic approaches to weight management, demand for meal replacements has grown. The global market for such products (most commonly protein bars, powder shakes and RTD beverages) has grown at a CAGR of 7% over the last ten years, with one in four people now consuming them at least once a week, according to a Healthfocus International 2020 Global Trend study.
A key trend in the category is demand for healthy, natural ingredients. The most successful weight management products are low in sugar and high in protein. Whey protein and casein account for over 80% of protein ingredients in RTDs, powder shakes and bars marketed as meal replacements, Innova Market Insights has said.
Arla has introduced a concept to demonstrate how whey protein and casein can help manufacturers create meal replacement products. It features three recipes using the company’s Lacprodan range of whey protein and micellar casein ingredients. High in protein, the three recipes also provide carbohydrates, fibre and fat, and are rich in essential vitamins and minerals, Arla claims.
The recipe concepts include a ready-to-drink beverage with 100% native micellar casein isolate, a slow digesting protein for long-lasting satiety, and a high protein bar which the company says is able to maintain a soft texture throughout its shelf life. There is also a protein shake concept with a neutral taste that can be flavoured by the manufacturer.
Laima Liepinyte, Sales Development Manager, Health and Performance Nutrition, at Arla Foods Ingredients, said: “Casein and whey protein are must-have ingredients in meal replacements and these new solutions tick all the important boxes in the category. They are packed with essential nutrients – not just protein but also lipids, carbohydrates, fibre, vitamins and minerals. They are also quick to prepare and easy to consume, making them ideal for the lifestyle needs of busy, active consumers. We hope they will inspire manufacturers to continue to innovate in a category that is increasingly important in the weight management space.”
