BGG is a worldwide leader in astaxanthin production and technology, with the world’s second largest capacity to produce natural astaxanthin from microalgae and products with unsurpassed in purity, potency and overall quality.
And with plans in place to become the world’s largest producer late in 2017, BGG has quickly become a force in the growing market for astaxanthin.
The leadership of BGG believes that nutraceutical ingredients from algae will rapidly develop into a large and thriving segment of the supplement industry. With this belief in mind, BGG has decided to spin off its astaxanthin farm into a subsidiary in which BGG will remain the major shareholder that will have its sole focus on the production and marketing of efficacious ingredients from natural algae sources.
The company will be named Algae Life Sciences, Inc., but will go to market simply as AlgaeLife. The company will have offices in USA, Switzerland, Japan and China. Whereas it will be a separate corporate entity, AlgaeLife will continue to utilise BGG’s quality facilities and scientists as well as its worldwide sales team.
'Our goal is to provide the absolute highest quality algae-based ingredients at favourable prices,' said industry veteran Joe Huff, CEO of AlgaeLife’s US-based operation. 'We plan to introduce new products on a consistent basis in the coming years, but for now we’re extremely excited about the prospects for our flagship product astaxanthin. And we’re thrilled to have the worldwide reputation for quality ingredients that BGG has gained during the last 20 years backing us.'
In addition to Mr Huff, who has served in a variety of roles in the supplement industry, including sales, purchasing and quality, AlgaeLife has also employed Bob Capelli as its Executive Vice President of Global Marketing. Mr Capelli has spent the last 14 years researching, publicising and marketing astaxanthin. He has been published extensively, including the world’s first book on astaxanthin, peer-reviewed papers, magazine articles as well as appearing on countless radio and TV shows around the world as an expert on astaxanthin.
'I’m honoured to be part of this new company and to work closely with a person with a deep knowledge of our industry like Joe Huff. We’re going to make a great team to get the word out about astaxanthin’s incredible health benefits and increase consumer awareness. Our primary objective is to bring the whole astaxanthin industry to new levels of success and make astaxanthin a household word in the coming years.'
AlgaeLife will be displaying at their first industry trade show, Natural Products Expo West/Engredea in Anaheim (California, USA), 10-13 March at booth 468.
