BGG establishes new global base in Switzerland

Published: 12-Apr-2024

The novel HQ will allow the company to focus on international expansion into Europe and the US

BGG, a Chinese supplier of premium branded ingredients, has announced the establishment of a new global headquarters in Switzerland as part of a major restructuring plan. 

Operating as BGG World, the HQ in Basel will be managed by newly appointed CEO Jürgen Nelis, supported by Thomas Adler, who joins as Global Commercial Director to spearhead the company’s international corporate strategy.

The opening of the BGG World HQ represents a significant leap forward for BGG’s global expansion efforts. The family-owned company, which is based in Beijing, is implementing a transformative plan to build on more than 25 years of continuous growth by fostering deeper relationships with its international customers and partners, while maintaining its strong production and R&D roots in China. 

Centralising critical international functions in Switzerland will streamline the alignment of BGG’s offer with its customers’ own strategies, meeting their needs more efficiently and enhancing risk mitigation within the global supply chain. 

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The realignment will also leverage the significant market opportunities that exist for BGG’s innovative technology platforms and diverse product portfolio.

BGG World CEO Jürgen Nelis commented: “As we internationalise our organisational structure and operating model, we will be investing heavily in our commercial organisation. We are currently hiring several sales managers in Europe and the US, and by doing so we will more than double our customer-facing resources in these key markets. At the same time, BGG will continue to invest in its asset base and in human clinical trials for its core products.”

In line with its growth strategy, BGG World has also announced plans to diversify into the food ingredients sector, beginning with BGG’s existing stevia and liquorice extract solutions. The company intends to broaden its product offerings further in the coming years, reinforcing its commitment to innovation in dietary supplements, cosmetics, and food ingredients.


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