MartinBauer has announced that it is establishing a new US Nutraceuticals business unit, expanding into the North American dietary supplement market after a successful launch in Europe.
The firm said the new business unit would give US customers access to an extensive range of high-quality nutraceutical ingredients, plus direct commercial, technical and innovation support.
"North America represents a key growth market for botanical health solutions," said Anina Krey, Global Director of MartinBauer Nutraceuticals.
With the establishment of our dedicated US Nutraceuticals business unit, we are bringing our expertise closer to customers and creating a stronger platform for collaboration, innovation and long-term partnerships.
MartinBauer Nutraceuticals portfolio contains a range of clinically supported branded ingredients, including the following:
- Concental for cognitive performance and healthy ageing
- AnnurTriComplex for beauty-from-within and hair health applications
- RHOSERA for muscle strength and resilience
- 360GUT for digestive health and gut wellbeing.
In addition to its branded ingredients, the company also has a broad selection of botanicals supported by extensive sourcing, extraction, and formulation expertise.
The firm said it will showcase its expanded North American presence at this year's SupplySide Global show in Las Vegas, where attendees can meet the team at Booth #3565.
"Customers today are looking for more than ingredients alone," added Krey.
They are seeking trusted partners that can combine scientific excellence, quality and botanical expertise. MartinBauer Nutraceuticals is uniquely positioned to deliver on those expectations.
