Kyowa Hakko USA will serve as the official women’s health category sponsor of SupplySide Global 2026, where it says it will showcase its Cognizin Citicoline and Setria Glutathione ingredients alongside new applications in functional foods and beverages.
The event will take place from October 28-30 in Las Vegas, Nevada, with Kyowa exhibiting at booth 4365.
The company’s presence comes as Setria Glutathione reaches its 20th anniversary.
Kyowa describes Setria as a clinically studied, patented form of glutathione and says research has demonstrated its ability to increase plasma and red blood cell glutathione levels following oral supplementation.
According to the company, increased glutathione levels may support areas including detoxification, immune health, respiratory health, healthy ageing and sports recovery.
Kyowa added that the anniversary coincides with new finished-product launches containing Setria, including P90X Pre-Workout, beam Biotic, Vthrive L-Glutathione + Taurine from The Vitamin Shoppe, Just Ingredients Hair, Skin and Nails Supplement and PANDA Liposomal Glutathione.
Cognizin expands into functional food
Kyowa will also highlight the expansion of Cognizin Citicoline beyond the traditional supplement category and into functional foods and beverages.
Cognizin is positioned by Kyowa as a science-backed ingredient for products targeting mental energy, focus, attention and memory. The company said the ingredient is GRAS, allergen-free and highly stable, supporting its use across a range of food and beverage formats.
Recent products featuring Cognizin include GRUNS Jüced Energy Gummies, Fields Good Focus Cookie, MOSH High Protein Bars with Creatine, MAC Energy, Astreas Energy Truffles, BUM Energy Pouch and PWR Buck Energy Pouches.
Karen E. Todd, RD, Vice President of Global Brand Marketing at Kyowa Hakko USA, said the company sees an opportunity to apply the science behind Cognizin and Setria across new product categories.
Setria has spent two decades earning trust in the industry and Cognizin is proving there’s a new category in functional food waiting for the same kind of science.
Kyowa’s scientific team will also participate in the SupplySide Global education programme, with Dr Katie Emerson, Senior Manager of Scientific Affairs at Kyowa, joining the panel “Brain-Gut Harmony: Crafting Craveable Mood Foods for Cognitive and Emotional Wellness” on October 27 at 2 PM.
The session will examine the gut-brain axis and the development of functional foods targeting areas such as calm focus, stress resilience and sleep.
Visitors to Kyowa’s booth can sample products including Astreas Energy Truffles, MOSH bars and Fields Good cookies. The company will also host a booth reception on October 28th.
