KITKAT first brand to launch Ruby chocolate version

Published: 18-Jan-2018

Japanese KITKAT is the first consumer brand in the world to launch a Ruby chocolate version named ‘KITKAT Chocolatory Sublime Ruby’

Tomorrow, Nestlé Japan Ltd. will launch the Ruby chocolate version of its iconic KITKAT brand in KITKAT Chocolatory stores in Japan and South Korea, as well as online. KITKAT is the first to offer this fourth type of chocolate - next to Dark, Milk and White - to consumers, just five months after Ruby chocolate was introduced.

Ruby chocolate was created by Barry Callebaut, a leading manufacturer of high-quality chocolate and cocoa products. ‘KITKAT Chocolatory Sublime Ruby’ will be available from Friday, January 19, in time for Valentine’s Day.

Since the announcement in Shanghai, Ruby chocolate has been attracting strong interest from chocolate connoisseurs throughout the world. The Ruby chocolate used in ‘KITKAT Chocolatory Sublime Ruby’ has a fresh berry-fruity taste and characteristic colour. Ruby chocolate is made from the Ruby cocoa bean. No berries, berry flavour nor colour are added. The bean has a specific set of attributes, which Barry Callebaut managed to unlock through an innovative process that took many years to develop.

‘Sublime Ruby’ was created through the craftsmanship of top pâtissier Yasumasa Takagi. It will be available for purchase in the KITKAT Chocolatory stores as well as online. KITKAT Chocolatory is a specialty store in Japan and South-Korea selling premium KITKAT chocolates created with meticulous attention to ingredients and preparation methods under the direction of Yasumasa Takagi, owner-chef of Le Pâtissier Takagi.

Antoine de Saint-Affrique, CEO of Barry Callebaut: “I am very pleased that our innovative breakthrough Ruby chocolate has come to life so quickly through our partnership with Nestle and the pioneering KITKAT Brand in Japan. Nestle was very quick in spotting the trend and in introducing a Ruby chocolate version of KITKAT, which will entice consumers across Asia and beyond.”

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