At this year's Vitafoods, Kaneka showcased its immune supporting Ubiquinol ingredient, which the company says is able to enhance cellular energy production in the mitochondria.
In multiple clinical trials, the ingredient has reportedly been shown to enhance energy metabolism and protect cells. As an antioxidant, it supports overall health and helps boost the body’s natural defences. At the event, the company showcased finished product concepts using the ingredient, such as an Activ’ Fruit Bar or powdered drink sticks.
Using a proprietary process, Kaneka produces stable ubiquinol via natural yeast fermentation. With consumer’s 'hectic' everyday lives in mind, the company developed its on-the-go delivery forms to support the immune system. In a 25g portion, the Ubiquinol ACTIV’ Fruit Bar includes 33 mg Kaneka Ubiquinol and fibrous fruit such as aronia, banana and cocoa. The bar is designed to replenish what the body loses during high-intensity activities. As it’s small in size, it’s convenient for consumption during training sessions, work or travel, the company says.
The company's powder drinks, which are packaged in a single-portion sachet, contain ubiquinol and electrolytes, and are rich in plant extracts.
Consumer surveys carried out by healthcare market research company Expansion Consulteam highlight the demand for such convenient concepts. A 28-day trial with seniors and a 60-day trial with nurses reportedly demonstrated improved wellbeing in individuals supplementing daily with the ingredient. Among the 60-day group, first signs of increased vitality appeared after 23 days. Moreover, 62% of the nurses and 58% of the seniors said they felt less stressed at the end of the trial. In the age group 50+, seven in ten people would recommend Ubiquinol to someone who feels tired and wants to regain vitality, and 74% of the nurses would suggest it to their colleagues.
Alexandre Magnin, Sales & Marketing Manager at Kaneka Nutrients Europe (part of Kaneka Medical Europe), said: “The pandemic has shown that consumers want to learn more about immune health and how best to support it. Brands can use this engagement to shape their products and communication in favour of science-backed solutions. They can create premium dietary supplements containing value-added specialty ingredients. Nutrients such as Kaneka Ubiquinol that are thoroughly researched will appeal to health-conscious shoppers looking for additional immunity benefits.”