Omega-3 industry gears up to celebrate Global omega-3 day

Published: 5-Feb-2024

As approximately 80% of individuals globally fall short of the recommended EPA and DHA omega-3 intake, GOED is dedicated to improving this statistic by rallying its members, communications partners and the public to shine a spotlight on these nutrients

The Global Organisation for EPA and DHA Omega-3s (GOED) is inviting patrons to join them for the celebration of this year’s Global omega-3 day on March 3 (03/03). 

GOED has compiled valuable resources about the crucial role of EPA and DHA omega-3s in heart, brain, eye, and prenatal health.

Last year, thanks to the industry’s efforts in promoting Global omega-3 day, consumer search interest in omega-3s reached its highest point in any month since 2004.

GOED suggest these ways to celebrate Global omega-3 day:


Social Media Engagement — Share information about EPA and DHA omega-3s through your social media channels. Utilise the key messages provided in GOED’s toolkit, along with sample social media posts and graphics, to inspire and educate your audience.

Events and Webinars — Host an influencer or consumer-focused event. This could range from a lunch-and-learn session with physicians or pharmacists, an in-store event with a major retailer, to a webinar tailored for your customers.

Media Outreach — Pitch your local media to promote Global Omega-3 Day and emphasise the significance of EPA and DHA omega-3s. Collaborate with a company spokesperson, engage a local influencer, or offer a GOED expert for interviews to maximise media coverage.

Consumer Discounts — Brands are encouraged to offer a limited-time discount/deal on their products for Global Omega-3 Day with the discount code OMEGA3DAY.

Contests and Giveaways — Consider hosting a contest or giveaway for consumers by encouraging participants to share their plans for increasing omega-3 intake and using the hashtag #GlobalOmega3Day.


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