How nutritional support can help older adults to maintain strength and independence

Targeted nutrition, hydration and convenient supplement formats can help ageing consumers to preserve muscle function, meet nutrient needs and support everyday autonomy

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There are many factors that can lead to a decline in the independence of older adults. One of the most important protections against that decline is having adequate nutritional support.1

The right nutrition and hydration can help people to maintain their muscular health, their overall physical function and allow them to better sustain their quality of life as a result.

For nutraceutical brands, these changes shape what older consumers need from products, from protein and nutrient density to formats that suit smaller appetites

Why nutritional needs change with age

Most people understand that the nutritional needs of a child differ from those of an adult, but many aren’t aware that an adult’s nutritional needs change as they age.

Some of these changes might have to do with illnesses that accumulate during ageing. Late-onset diabetes or thyroid problems can quickly alter what the body needs to function well. 

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