Herborium Group, a Botanical Therapeutics Company and provider of botanical medicinal products, is launching a proprietary protein derma-bar designed to promote clear, healthy and youthful skin in addition to healthy weight management, in the Q4 of 2021.
The bar comes in several flavours and is targeting the growing population of protein bar favouring consumers, as well as the broader functional foods market. Target distributors in the US such as Whole Foods, TraderJoe, Walmart and Target will be canvassed to distribute the product, which the company claims is the only protein bar to target skin health.
The bar is belongs to the category of ‘beauty positioned supplements’ that grew 61% in sales in USA in the past year. The US posted $144m in sales of beauty supplements in 2020 compared to $89m the previous year.
Herborium’s CEO Dr. Agnes Olszewski noted, “We are very happy to introduce our new proprietary addition to Herborium product portfolio. We expect this new product to generate significant revenues and improve Herborium’s recognition as a prominent natural health and wellness expert. While awaiting the final manufacturing to be completed we are going to continue with our content development to support our present star product AcnEase for all types of skin blemishes and acne, oily skin and symptoms of rosacea, our adjunct skincare stem cell products family and of course our new product addition.”
“Herborium is clearly becoming a destination point for natural skin health and wellness. Adding this new product to our product portfolio represents next step in solidifying this position. Herborium’s Derma-Bar should stand as a beacon of quality and science in this sector as it was developed in collaboration with medical professionals and herbalists alike.”