ForeverGreen Worldwide further develops business in Africa

ForeverGreen Worldwide, a leading direct marketing company and provider of health-centred products, has announced it has made significant progress to further develop business in the African region.

In the Ivory Coast, the company has received a Regulatory Import License for all ForeverGreen products, including Farmers Market products. NAFDAC product registration for PowerStrips has been approved in Nigeria. PowerStrips have also been approved in Gabon and Tanzania. In Ghana, FDA product registration was approved for PowerStrips.

Later this month, the company will be launching local distribution in Ghana, and in September, Joe Jensen, President of MEA, India and AU/NZ, will be hosting local meetings to inaugurate the opening of local pick-up centres in Ghana and Nigeria.

'Unlike in Europe, where members have local distribution with centralised shipping, members in Africa are looking forward to having local pick-up centres where they can connect with local staff and get their product the same day it is ordered. Launching local pick-up centers along with product registration and import licenses seriously legitimises us in this region. African members know we are working to establish ourselves as a leading company in their area,' commented Mr Jensen.

He continued: 'Our annual growth in Africa year-over-year has been strong. I was thinking conservatively about this year's projections for the region, but with the advances we have made on logistics, registrations and licenses, we have the likelihood for substantial growth. We have the potential to ramp up to several million dollars a month in sales in a fairly short period of time. Africa has some of the fastest growing economies in the world and I'd like to see us capitalise on that, which I'm confident we will do.'