Vitux's chewable emulsion delivery technology, Concordix, is expanding to more than 60 launch-ready concepts.
In addition, the company has also been granted an extension on a key US patent covering the Concordix delivery technology, reinforcing continued intellectual property protection and partner confidence for brands building on the Concordix platform.
The 60+ ready-to-market concepts in the brand's portfolio include products across priority health categories, including longevity, immunity, children’s development and general wellbeing.
The lineup offers vegan-friendly formulations as well as proven delivery designs, enabling both emerging and established brands to shorten development timelines while maintaining "scientific and sensory excellence".
The company also offers custom innovation projects in parallel, allowing partners to tailor formulations to unique brand needs.
As well as offering manufacturing, Vitux also offers partners a marketing playbook designed to guide consumer messaging around delivery technology, benefits and differentiation, along with customisable, consumer-facing launch assets to support sell-through.
The Concordix platform is built around its patented chewable emulsion delivery system, which has been designed to improve both bioavailability and consumer experience.
The technology enables high-potency formulations with improved taste—including combinations of oil- and water-soluble actives—that are difficult to achieve with conventional capsules, tablets, or gummies.
Concordix has been granted an extension on a key US patent supporting the delivery technology, reinforcing continued intellectual property protection, market insulation and brand partner confidence.
In parallel, ongoing investment in clinical research continues to further substantiate bioavailability, delivery performance and the technology’s versatility with new active ingredients, which Concordix says underscores its commitment to evidence-based innovation.
"Brands today are under pressure to move faster while still delivering products that work and resonate with consumers," said Catherine Nardone, Vice President of Marketing, Concordix.
"By combining a patented delivery platform, launch-ready innovation and commercialisation support, Concordix helps partners go to market with confidence—without compromising on science or experience."
The Concordix team will be attending Expo West, March 4–6.