Botanical expert Martin Bauer has consolidated the strengths of Martin Bauer, Finzelberg and MB Med into a single "Nutraceutical Unit."
This new unit will serve as a unified partner for companies seeking credible, science-based botanical solutions, making it easier for brands to access and develop nutraceuticals.
Customers can now rely on a single, coordinated interface that connects expertise in raw materials, advanced extraction techniques, clinical validation and the development of market-ready ingredients.
This streamlined approach eliminates the need to navigate multiple suppliers and product lines.
The company said in a statement that its goal was to "make it easier for companies to bring effective, evidence-based botanical products to consumers everywhere."
"The new nutraceutical unit acts as a single gateway to the world of botanicals and was formed to raise the bar for quality, credibility and collaboration in the nutraceutical industry," said Anina Krey, Global Director of the Nutraceutical Unit.
By consolidating production, supply and logistics across major regions, we can improve capability and speed to market.
"In addition, harmonised planning shortens lead times, regional manufacturing hubs offer flexible capacity and vertical integration gives customers a predictable supply—even when market conditions are unstable."
"The result is a more connected, more resilient pathway from concept to finished product."
The launch looks to lay a strong foundation for long-term growth at MartinBauer. The unit will enhance its capabilities in functional foods, supplements, personalised nutrition and precision formulations while expanding its presence in North America and the Asia-Pacific.
Investments in sustainability and advanced research will support customers in co-creating concepts backed by scientific and regulatory documentation.
The unit offers a diverse portfolio of clinically supported branded ingredients, signature extracts and botanicals, reflecting more than 250 years of expertise and a commitment to scientific rigour and responsible sourcing.
By consolidating research and formulation expertise, the new Nutraceutical Unit provides brands with a reliable path to innovation, supporting them from initial ideas to global launch with the speed and stability needed in a fast-evolving market.