BioGaia’s oral health probiotics to be launched in Hong Kong

BioGaia has signed an exclusive agreement with BioWellTech Co. Ltd for the rights to sell BioGaia ProDentis in Hong Kong. The launch is planned to take place during the third quarter of 2016.

BioWellTech was established in 2011 and is already one of the leading dental equipment distributors in Hong Kong. The company focuses on licensing, business development, marketing, sales and distribution of a wide range of dental implants and peripheral products for dental professionals.

BioWellTech has an experienced sales team with established relationships with dental and medical professionals.

'Dental implantation is well accepted in Hong Kong and the market has grown very fast during the past 5 years. As BioGaia ProDentis prohibits the growth of pathogens and thus contributes to the stability of the implant after surgery, we are confident that, with the commitment of our strong sales and marketing team, the product will become a success in Hong Kong,' says Vincent Chau, Director, BioWellTech Co. Ltd.

'BioGaia ProDentis as an adjunct in the management of patients with implants is a promising new indication. With BioWellTech, we have a strong and experienced local partner within this area and we therefore hope for a successful launch of BioGaia ProDentis in Hong Kong,' says Axel Sjöblad, Managing Director, BioGaia.