With the sports nutrition market valued at $45.24 billion in 2023 and projected to grow at a CAGR of 7.5% until 2030 (according to Grand View Research), formulators are now looking to incorporate specialist ingredients to complement conventional methods to deliver more comprehensive benefits for performance consumers.1,2
For years, sports nutrition has been synonymous with muscle growth and recovery, leading to protein being the fundamental ingredient.
But as our understanding of sports nutrition deepens, a new perspective is emerging — one that looks beyond muscles to the gut as a critical player in performance, endurance, immunity and overall resilience.
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