AstraReal's sea buckthorn-based product line, Membralife, is now available at Life, one of Sweden's leading health and supplement retail chains.
The product line currently contains a supplement and a serum.
"Life is an important partner and gives us the opportunity to reach more people in need of products for dry skin and mucous membranes," said Peter Carlsson, Business Area Manager at AstaReal AB.
Since its launch last summer, AstaReal AB-owned Membralife has shown steady growth.
The dietary supplement, formulated with organic sea buckthorn oil and a natural omega-7 content, sold out during the initial launch period.
We have received very positive feedback from end consumers. Having Membralife available at Life gives more people the opportunity to try the supplement and experience its positive effects.
Membralife has previously been available at Hälsokraft and is now also offered in Life stores. Starting in February, the products will also be sold on Life's online store, followed by an in-store launch campaign.
"We will also be launching Membralife in the pharmacy segment shortly," added Carlsson.
Together with our presence at Hälsokraft and Life, this creates a solid foundation for Membralife's continued growth in the Swedish market.
The Membralife dietary supplement contains organic sea buckthorn oil, natural omega-7 and other polyunsaturated fatty acids and vitamins A, C and E.
The capsules are plant-based and gluten-free.
The serum, Membralife Active Glow Serum, is formulated with organic sea buckthorn oil and designed to hydrate and strengthen the skin while supporting its natural repair process.