AOM updates image and rebrands ahead of FiE

Published: 22-Nov-2022

The corporate logo is subtly updated so as not to lose the recognition acquired over many years

Immersed in a clear strategy to better fulfill customer needs, Advanced Organic Materials (AOM), has updated its corporate image and renamed two signature brands. 

The corporate logo is subtly updated so as not to lose the recognition acquired over many years, simplifying its strokes and renewing the spelling of the letters, but maintaining the most representative corporate colours in its icon. 


Along the same line, AOM’s plant-based tocopherols are now called Advantiox, leaving behind its old name Tocomix. This new name goes beyond simply identifying the ingredient (mixed tocopherols), to focus more on the customer. Advantiox proposes advanced natural antioxidant solutions that help protect certain products from oxidation in highly technical industries such as Food, Dietary Supplements, Cosmetics and Pet Food, among others. 

The current demand of the final consumer, aware of leading a healthier life, and the government regulations of different countries against synthetic antioxidants, have favored the development of natural alternatives. 

AOM continues to investigate new sources of raw materials that guarantee clear and safe labeling to its customers and, ultimately, to the final consumer. Thus, products such as Nutripherol, formerly called Tocomix R, acquired such relevance that it deserves to be presented, not only as a mixture of tocopherols, but also as an Antioxidant and Nutritional solution at the same time (Nutrition-Tocopherol).

Its natural combination of d-alpha-tocopherol, which delivers Vitamin E fortification, together with the protective efficacy of non-alpha-tocopherols make Nutripherol a unique, dual-function material. 

Nutripherol is a mixed tocopherol which AOM extracts at its Valencia, Spain, plant by recovering certain by-products not used by the vegetable oil refining industry. Sourced exclusively from European Rapeseed, it guarantees that the product is non-GMO origin and allergen-freeby definition. 

Faithful to its original idea, AOM's philosophy continues to be to provide natural solutions that improve people's quality of life by collaborating with the sustainability of the planet, optimizing the value of those natural resources that certain essential industries cannot take advantage of in their productive process, something that wouldn't be possible without the personal contribution of each member of a committed team aware that each link is essential to achieve success.

AOM will be exhibiting at stand 7.1G71. 

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