At this year’s HiE, AstaReal, the global pioneer in natural astaxanthin cultivation, R&D and clinical science, will be presenting its high-quality product range, which sets new industry standards in terms of purity and potency.
From soft gums, effervescent tablets and their innovative bulk product range, the company will demonstrate a variety of possible dosage forms with the powerful antioxidant.
At its booth, visitors can learn more about natural astaxanthin’s scientifically backed health benefits for muscles, fatigue, heart, skin, brain and eyes. Visitors to the AstaReal stand will have the chance to test the latest innovative technology that non-invasively measures their carotenoid level.
Derived from the microalga Haematococcus pluvialis, astaxanthin is a natural carotenoid. Its unique structure enables it to quench free radicals in the inner and outer layer of the cell membrane unlike other antioxidants, thus protecting lipids, proteins and mitochondria from oxidative stress.
In this way, astaxanthin can improve eye fatigue and reduce inflammation of the ciliary muscle. With his lecture on eye health (27 November at 14:30) at the Supplier Solutions Theatre on the show floor at booth Q121, Leonhard Thunn-Hohenstein, nutritionist and AstaReal’s Key Account Manager, will delve into the latest research findings, present trends in the eye supplement market and discuss the role that natural astaxanthin plays.
At the company’s booth, visitors will be able to discover further highlights and learn more about how to reach out to consumers.
Besides product samples containing natural astaxanthin, AstaReal will showcase a technology of the German biozoom services GmbH.
Using an optical measuring procedure, biozoom devices detect biomarkers in the skin that reflect the body’s antioxidant status. In this way, the technology provides a non-invasive way to measure carotenoid levels in the skin.
This year also marks AstaReal’s 30th anniversary of research and innovation. The company will be celebrating this milestone during the exhibition.
Throughout the last three decades, AstaReal has not only dedicated itself to producing high quality natural astaxanthin products, but also to investing in extensive clinical research.
As a result, the organisation is globally recognised as an authority in natural astaxanthin science with a portfolio of nearly 60 human clinical trials — making AstaReal the most widely researched brand of natural astaxanthin on the market.