America’s Naturals COO to educate about clean label energy alternatives at Vitafoods Asia

America’s Naturals, an innovator in natural energy supplements, has announced that it will host a session at Vitafoods Asia focused on clean label energy alternatives for the active nutrition marketplace.

The presentation will be led by America’s Naturals Chief Operating Officer, Kathleen Brock, and Jeff Hilton, cofounder and Chief Marketing Officer of BrandHive.

'We’re so excited to share our new product development efforts in the ever-changing market for active nutrition,' said Brock. 'As the average, health-conscious consumer focuses more on wellness through activities and fitness, energy supplements become a vital part of nutrition for more than just sports enthusiasts.'

Brock and Hilton’s session will help attendees better understand the most common market segmentation criteria for active adults and how to effectively message to audiences based on target audiences, specifically focusing on baby boomers versus millennials.

'Millennials are very interested in authenticity and transparency — in fact they demand it,' said Hilton. 'Interestingly, baby boomers are taking cues from their younger counterparts and becoming increasingly aware of what it means to know what’s in your supplements.'

The presentation will also include a case study on the marketing approach behind America’s Naturals’ energy shot, NERGIA, including how to work with brand ambassadors, cycling teams and racing sponsorships. Brock and Hilton will also speak about a market trend toward healthier, better-for-you supplements.

The presentation will take place on Friday 2 September from 12:00-12:30 PM at Centre Stage.