A Thousand Plus and Cypress Minerals have announced that the humanitarian fundraising campaign #HopeNeedsAHome has been recognised at the prestigious 2026 PRNEWS Purpose & Impact Awards.
The award in the Fundraising category was presented to The 6AM Agency for its pro bono strategic leadership and execution of the global campaign, delivered in partnership with A Thousand Plus, Cypress Minerals and Cepham Inc.
The initiative mobilised the global nutraceutical industry to secure a permanent home for the Wings of Hope Rescue Home in Nairobi, Kenya – one of several humanitarian initiatives supported by A Thousand Plus.
In just 8 weeks, the campaign raised $111,908 toward the $140,000 required to purchase the property housing the shelter, which provides sanctuary for 57 young mothers aged 11–17 and their babies, all survivors of child assault, rape or incest, who faced eviction when the property was placed on the market.
At the heart of the campaign was the powerful message: “$1 is a Fortune in Africa.”
By emphasising the real purchasing power of even the smallest contribution, the initiative removed barriers to giving and enabled micro-donations from across the global nutraceutical community.
“Equally critical was the 8-week deadline,” said Gillian Fish, founder & CEO of The 6AM Agency, and Board Director, A Thousand Plus, which created a powerful sense of urgency.
“The compressed timeframe placed pressure on potential donors to act immediately rather than delay giving. Combined with the low barrier to entry, this urgency ultimately helped define a new fundraising model,” Fish said.
“This campaign, simply put, was about a moral imperative. Thanks to the corporate and individual donors who rallied to help us achieve our goals,” she said.
Michelle Martin, President & COO of Cypress Minerals and CEO of A Thousand Plus, said the award reflects the power of collective action.
“This recognition highlights what’s possible when strategic thinking meets a shared purpose to create meaningful impact,” Martin said. “The vision, collaboration and determination brought forward by the 6AM team were extraordinary.”
“Equally, this award belongs to the global nutraceutical community - companies, practitioners, associations and individuals - who came together to protect the future of these young mothers and their children.”
“The real success will always be the lives changed and hope restored for the Wings of Hope residents and leaders. Moments like this simply remind us what is possible when people act together with compassion and purpose.”
The campaign introduced a new model called Rapid Impact Fundraising (RIF) — combining micro-giving, urgency and industry mobilisation to deliver humanitarian outcomes quickly.
Through a fully volunteer-led marketing and communications effort with zero paid media spend, the campaign united manufacturers, suppliers, healthcare practitioners and consumers across continents.
With the property now secured, Wings of Hope Rescue Home can continue providing safety, education, nutrition and vocational support to its residents while expanding its reach to support more vulnerable young mothers and their babies.