Gummy supplement manufacturer TopGum is launching IronGum, the high-dose iron gummies with sensory appeal.
IronGum – the latest addition to TopGum’s Gummiceuticals line – helps people overcome obstacles to taking iron supplements. The vegan gummies have no metal-like taste, which is typical of iron supplements.
The company will introduce this functional gummy at Vitafoods Europe 2024 in Geneva, Booth #P108.
Rising demand is driving market growth
According to Credence Research, worldwide consumption of iron supplements is expected to witness substantial growth. By 2028, the global market is projected to reach USD $518.7 million, a CAGR of 3.8% from 2021.
The increase in flexitarian diets may also be driving the rise in iron supplementation.
IronGum can offer consumers a solutions that eliminates the metallic aftertaste of traditional supplements, whilst also delivering a potent iron dose in a gummy format.
“The formula uses fructo-oligosaccharide (FOS) fibres, which are plant prebiotic dietary fibres with natural sweetness. FOS fibres get digested only once they reach the colon, easing digestion and enhancing nutrients absorption.” explains Doron Delouya, Chief Product Officer for TopGum.