NOW Sports, the sports nutrition brand and natural products manufacturer, is thrilled to announce its partnership with the Brooks Beasts track club as the official sports nutrition Partner through 2024.
The strategic alignment comes as Brooks professional athletes look to compete on the world’s biggest stage at this summer’s 2024 Paris Olympics and beyond.
“We couldn’t be more excited to partner with the Brooks Beasts,” said Bryan Morin, the sports brand manager for NOW. “Together we share a similar mission to empower people to live healthier lives through safe and effective sports nutrition products and Brooks with their ambition for success. “
The partnership includes exclusive nutrition and training videos, as well as tips from Brooks Beast coaches, nutritionists and athletes such as Josh Kerr, Nia Akins, and Isaiah Harris found on the NOW Sports Hub.
It will be promoted via dedicated digital and Amazon advertising, earned media and social efforts, in-person training events and more.
NOW Sports’ portfolio of more than 130 products across eight different categories undergoes
NOW’s strict quality protocol, including more than 19,000 tests a month from the raw ingredients to finished products to ensure that what’s on the label is in the bottle.
NOW Sports products are also certified by Informed-Sport, a global anti-doping organisation, to ensure all products are free from more than 200 banned substances and are safe and effective for every level of athletics.
“The Brooks Beasts aim to compete at a world class level in the sport and we are confident that the 2024 season will demonstrate the results of their hard work. Nutrition plays a vital role in our success,” said Danny Mackey, Brooks Beasts Head Coach.